Privacy Policy
1. Introduction
Welcome to Visit Australia Down Under (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at visitaustraliadownunder.com (the “Site”), and what rights you have in relation to that information.
This Privacy Policy applies globally and has been drafted to comply with applicable privacy laws and regulations, including but not limited to:
- The General Data Protection Regulation (GDPR) (EU) 2016/679
- The UK General Data Protection Regulation (UK GDPR)
- The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA)
- The Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
- The Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
- Other applicable national, state, and territory privacy laws
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of the Site.
2. Information We Collect
We collect information about you in several ways depending on how you interact with our Site.
2.1 Information You Provide Directly
We may collect personal information that you voluntarily provide to us when you contact us via forms, email, or other communication channels; subscribe to our newsletter or mailing list; participate in surveys, competitions, or promotional activities; or submit enquiries or requests for information. The types of personal information we may collect include your name, email address, phone number, location, and any other information you choose to provide.
2.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically by our servers and third-party tools, including:
- Device and browser information: IP address, browser type and version, operating system, device identifiers
- Usage data: Pages visited, time spent on pages, links clicked, referring URLs, and exit pages
- Location data: General geographic location inferred from your IP address
- Cookie and tracking data: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 4)
2.3 Information from Third Parties
We may receive information about you from third-party sources, including advertising platforms, social media networks, and analytics providers, where you have consented to those platforms sharing your data with us or where we receive aggregated, anonymised data for analytical purposes.
3. How We Use Your Information
We use the information we collect for the following purposes: to operate, maintain, and improve the Site and its content; to respond to your enquiries and provide customer support; to send you newsletters, updates, and promotional communications (where you have consented); to personalise your experience on the Site; to analyse usage trends and measure the effectiveness of our content; to serve targeted advertising and marketing content through our advertising partners (see Section 5); to generate revenue through advertising and monetisation activities; to comply with legal obligations and enforce our terms and policies; and to detect, prevent, and address technical issues, fraud, or illegal activity.
Legal Bases for Processing (GDPR): Where the GDPR applies, we process your personal data on the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Operating the Site and providing services | Legitimate interests (Article 6(1)(f)) |
| Sending marketing communications | Consent (Article 6(1)(a)) |
| Serving personalised advertising | Consent (Article 6(1)(a)) |
| Analytics and performance measurement | Legitimate interests (Article 6(1)(f)) |
| Complying with legal obligations | Legal obligation (Article 6(1)(c)) |
4. Cookies and Tracking Technologies
4.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions. We use cookies and similar tracking technologies (including web beacons, pixels, and local storage) to operate and improve our Site, and to deliver relevant advertising.
4.2 Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential / Strictly Necessary | Required for the Site to function correctly. These cannot be disabled. |
| Performance / Analytics | Help us understand how visitors interact with the Site by collecting anonymous usage data. |
| Functionality | Allow the Site to remember your preferences and provide enhanced features. |
| Advertising / Targeting | Used by us and our advertising partners to deliver relevant advertisements and track campaign performance. |
| Social Media | Enable social media sharing features and may track your visits to our Site. |
4.3 How We Use Cookies for Advertising
We and our advertising partners use cookies and similar technologies to identify you across different websites and devices; build a profile of your interests based on your browsing activity; deliver targeted advertisements relevant to your interests; measure the effectiveness of advertising campaigns; limit the number of times you see a particular advertisement; and understand how users interact with advertisements.
4.4 Managing Cookies
You can control and manage cookies through your browser settings (most browsers allow you to refuse or delete cookies), through opt-out tools provided by our advertising partners (see Section 5), or through the cookie consent banner presented when you first visit the Site. Please note that disabling certain cookies may affect the functionality of the Site and limit your ability to access certain features.
5. Advertising, Marketing, and Monetisation
5.1 How We Monetise the Site
Visit Australia Down Under generates revenue through advertising and marketing activities. We work with a range of third-party advertising and marketing platforms to display advertisements on our Site, conduct retargeting campaigns, and measure advertising performance. These activities allow us to provide free content and services to our visitors.
5.2 Our Advertising and Marketing Partners
We currently work with the following advertising and marketing platforms, among others. This list may change at any time without prior notice, and we encourage you to review the privacy policies of these platforms directly, as we are dependent on their policies and data practices.
| Platform | Description | Privacy Policy |
|---|---|---|
| Meta (Facebook & Instagram) | Social media advertising, retargeting, and audience building via the Meta Ads platform | Meta Privacy Policy |
| TikTok | Video advertising and audience targeting via TikTok for Business | TikTok Privacy Policy |
| Google Ads | Search and display advertising via Google’s advertising network | Google Privacy Policy |
| Google AdSense | Display advertising served through Google’s AdSense programme | Google AdSense & Privacy |
| Google Marketing Platform (GMP) | Programmatic advertising, campaign management, and analytics | GMP Privacy & Terms |
| Reddit Ads | Community-based advertising via Reddit’s advertising platform | Reddit Privacy Policy |
| Other Advertising Partners | We may engage additional advertising networks, demand-side platforms (DSPs), data management platforms (DMPs), and marketing technology providers from time to time | Refer to each platform’s own privacy policy |
5.3 How Our Partners Collect and Use Your Data
Our advertising partners may collect information about your visits to our Site and other websites through the use of cookies, pixels, and similar tracking technologies. This information may include pages you visit and content you interact with; your approximate location; device and browser information; browsing history across websites that use the same advertising network; and interactions with advertisements.
This data is used to build audience profiles, deliver targeted advertising, and measure campaign performance. We are dependent on the privacy policies and data practices of these third-party platforms. We do not control how these platforms collect, use, or share your data, and we encourage you to review their respective privacy policies using the links provided above.
5.4 Interest-Based Advertising Opt-Out
You may opt out of interest-based advertising by visiting the following resources:
- Network Advertising Initiative (NAI):optout.networkadvertising.org
- Digital Advertising Alliance (DAA):optout.aboutads.info
- European Interactive Digital Advertising Alliance (EDAA):youronlinechoices.eu
- Google Ads Settings:adssettings.google.com
Please note that opting out of interest-based advertising does not mean you will stop seeing advertisements; it means the advertisements you see will be less tailored to your interests.
6. Website Hosting - Webflow
Our Site is hosted and built using Webflow, a website development and hosting platform. Webflow may collect and process certain technical data about visitors to our Site as part of providing its hosting services. For more information about how Webflow handles data, please refer to the Webflow Global Privacy Policy and Webflow Privacy FAQs.
7. Disclosure of Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as web hosting, analytics, email delivery, and advertising.
- Advertising partners: As described in Section 5, we share data with advertising and marketing platforms for the purpose of delivering targeted advertising and measuring campaign performance.
- Legal requirements: We may disclose your information where required by law, court order, or governmental authority, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
- With your consent: We may share your information for any other purpose with your explicit consent.
8. International Data Transfers
Our Site is operated from Australia, and we work with advertising and technology partners located around the world, including in the United States and the European Economic Area (EEA). As a result, your personal information may be transferred to, stored in, and processed in countries other than your country of residence.
Where we transfer personal data from the EEA, UK, or Switzerland to countries that do not provide an equivalent level of data protection, we rely on appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission, adequacy decisions issued by the European Commission, and other lawful transfer mechanisms as applicable.
9. Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymise it.
10. Security of Your Information
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include secure server infrastructure provided by Webflow, encrypted data transmission (HTTPS), and access controls. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
11. Children’s Privacy
Our Site is not directed to children under the age of 13 (or 16 in the European Union, where applicable). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately using the details in Section 14, and we will take steps to delete that information.
12. Your Privacy Rights
12.1 Rights Under the GDPR (EEA and UK Residents)
| Right | Description |
|---|---|
| Right of Access | You have the right to request a copy of the personal data we hold about you. |
| Right to Rectification | You have the right to request correction of inaccurate or incomplete personal data. |
| Right to Erasure (“Right to be Forgotten”) | You have the right to request deletion of your personal data in certain circumstances. |
| Right to Restrict Processing | You have the right to request that we limit how we use your personal data. |
| Right to Data Portability | You have the right to receive your personal data in a structured, commonly used format. |
| Right to Object | You have the right to object to our processing of your personal data, including for direct marketing. |
| Right to Withdraw Consent | Where processing is based on consent, you have the right to withdraw that consent at any time. |
| Right to Lodge a Complaint | You have the right to lodge a complaint with your local data protection authority. |
12.2 Rights Under the CCPA (California Residents)
California residents have the right to know what personal information is collected, used, shared, or sold; to delete personal information held by businesses; to opt out of the sale of personal information; and to non-discrimination for exercising their CCPA rights. To exercise your CCPA rights, please contact us using the details in Section 14.
12.3 Rights Under the Australian Privacy Act (Australian Residents)
Australian residents have the right to access and correct their personal information held by us, in accordance with the Australian Privacy Principles. To make a request, please contact us using the details in Section 14.
13. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the Site, with the “Last Updated” date revised accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Visit Australia Down Under
Website: visitaustraliadownunder.com
Email: hello@visitaustraliadownunder.com
If you are located in the EEA or UK and wish to lodge a complaint with a supervisory authority, you may contact your local data protection authority. A list of EU data protection authorities is available at edpb.europa.eu.